"It's your health, it's your life."


Q: What makes The Natural Food Exchange different from chain stores?

A: Well, our customers are more aware of the difference than we are. They tell us all the time that our store is one of the few like it left in this part of Massachusetts. What they mean is that we are

-Independent, with the owner actually in the store, overseeing all aspects of customer service
-Staffed with knowledgeable, experienced people available for questions in all areas of the store
-A resource for information sharing on all aspects of health and healing
-A place where an atmosphere of trust has developed over time between the staff, the customers and the community.

There is no corporate feel here. Our bottom line is the service we can provide to our customers.

Q: What can I expect when I come into your store?

A: Great service, selection that is unmatched anywhere, and a warm inviting environment. When you walk through our door, someone will welcome you and ask if you need any help. If you say NO, you can browse to your heart’s content. If you say YES, you’ll receive as much time and attention as you need.

Q: What kind of knowledge does your staff have?

A: Anne Marie and Eileen are registered nurses who are constantly engaged in continuing education. Eileen is also a practicing polarity therapist, and has first-hand experience with celiac sprue as does Michelle. Ivy has a 17 year old daughter with celiac and has helped many newly diagnosed families through the Children’s Hospital Celiac Support network. Valerie, the owner, and her children have many food allergies. Hal reads and researches continuously, and holds a great deal of technical information about supplements and approaches to healing.

Q: Relative to the staff what separates your stores employees from any mall vitamin store?

A: Our people have been in the retail health business for many years and have accumulated the knowledge and perspective of really knowing the business and its suppliers. Our people are knowledgeable and they care about our customers. You simply cannot get this sort of experience from a clerk at a mall chain store.

Q: Can your store and staff help with food allergies?

A: Yes, we have had a good deal of experience with patients from the Marino Center in Cambridge who are on the Allergy Elimination Diet. Believe it or not, there are some foods that don’t contain wheat, gluten, corn, dairy, soy, peanuts, yeast, sugar, tree nuts, citrus, caffeine, or eggs! We’ll be glad to help you find them.

Q: What is Celiac Sprue and why is it relevant to your store?

A: Celiac sprue is a genetically inherited condition affecting an estimated 1 in 130 people in this country. It affects a person’s ability to break down gluten, the protein found in the grains wheat, rye and barley. The symptoms of the disease can vary widely, but there is always damage to the lining of the small intestine. Most people who are afflicted have not yet been diagnosed. The cure is switching to a diet which does not contain gluten.

Because this population is growing so quickly, in addition to the many people who are simply allergic to wheat, our store has focused on providing the best selection of wheat-free and gluten-free foods possible.

Q: What are your store hours?

A: We are open
M-F 10A-7P
Sat 10A-6P
Sun 12N-5P

Q: Is it easy getting to the Natural Food Exchange?

A: Yes. We are 1 mile from Route 95, in Reading, MA. Take Exit 38B and follow Route 28 North (Main St.) for 1 mile. We are on the right, just before a Burger King.

Q: Is there parking near the store?

A: Yes, we have an ample parking lot near our front door.